Positioning doesn’t change who you are — it changes how the market sees you.
And the moment it snaps into place, everything shifts.
Before:
Buyers compare you to others.
Prospects hesitate.
Your prices feel negotiable.
You explain more than you sell.
After:
Buyers stop comparing.
Prospects accelerate.
Price resistance vanishes.
You lead the conversation instead of justifying it.
A market that once questioned you now recognizes you instantly.
Great positioning doesn’t add something new — it removes everything that diluted your value.