Your audience isn’t stuck because they’re unmotivated.
They’re stuck because something in your message triggers friction.
There is always a hidden point of resistance — and it’s almost never the one you think:
- A word that feels vague
- A promise that feels risky
- A step that feels too big
- A detail that feels unclear
Action dies at the smallest point of doubt.
And doubt is created by one thing: an unclear path.
When the next step is obvious, people move. When it isn’t, they freeze.
The moment you eliminate that point of friction, momentum returns instantly.